How to Get Your New Website Approved in Google AdSense in 2023

How to Get Your New Website Approved in Google AdSense in 2023

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Google AdSense is a popular advertising program that allows website owners to monetize their content by displaying relevant ads. To get your new website approved in Google AdSense, you need to meet certain criteria and guidelines set by Google. This article will guide you through the process of getting your website approved in Google AdSense in 2023.

Create Quality Content

One of the most crucial factors in getting your website approved by Google AdSense is to create high-quality and original content. Follow these guidelines:

  • Create Unique Content: Ensure that your website offers valuable and original content that is relevant to your target audience.
  • Avoid Prohibited Content: Refrain from publishing content that violates Google’s policies, such as adult material, hate speech, or illegal activities.
  • Focus on Niche: Develop your website around a specific niche or topic to establish expertise and attract a relevant audience.
  • Provide Sufficient Content: Make sure your website has enough content before applying for AdSense. Aim for a minimum of 10 to 15 high-quality pages.

Optimize Navigation and User Experience

A seamless navigation and user experience on your website can positively impact your AdSense approval chances. Consider the following:

  • Clear Navigation: Ensure that your website has a well-organized and easy-to-navigate structure.
  • Mobile-Friendly Design: Optimize your website for mobile devices to provide a smooth user experience across different screen sizes.
  • Fast Loading Speed: Improve your website’s loading speed by optimizing images, minifying CSS and JavaScript files, and using caching techniques.
  • User-Friendly Layout: Design your website with a clean and intuitive layout that enhances user engagement and satisfaction.

Ensure Privacy Policy and Legal Compliance

Having a privacy policy and ensuring legal compliance is essential for AdSense approval. Take the following steps:

  • Privacy Policy: Create a privacy policy page that clearly outlines how user data is collected, stored, and used on your website.
  • Cookie Consent: If your website uses cookies, implement a cookie consent banner or pop-up to inform users and obtain their consent.
  • Legal Compliance: Ensure that your website complies with applicable laws, such as GDPR or CCPA, depending on your target audience and geographical reach.
  • Terms of Service: Consider including a terms of service or use page that outlines the rules and regulations for using your website.

Implement Responsive Design

With the increasing use of mobile devices, it is crucial to have a responsive design for your website. Follow these guidelines:

  • Mobile-Friendly Layout: Ensure that your website’s design adapts to different screen sizes and resolutions.
  • Responsive Images: Use responsive images that adjust their size and resolution based on the user’s device.
  • Mobile Testing: Test your website on various mobile devices and use tools like Google’s Mobile-Friendly Test to identify and fix any issues.

Plan Ad Placement

Before applying for AdSense, consider how you will place ads on your website to optimize user experience and revenue generation:

  • Avoid Excessive Ads: Don’t overcrowd your website with too many ads, as it can negatively impact user experience.
  • Strategic Placement: Strategically place ads in visible areas that do not obstruct content and provide value to your visitors.
  • Ad Formats: Experiment with different ad formats, such as display ads, native ads, or in-article ads, to find the most effective options for your website.

Apply for AdSense

Once you have optimized your website, follow these steps to apply for Google AdSense:

  • Sign Up for AdSense: Visit the Google AdSense website and sign up for an account using your Google account.
  • Provide Website Details: Fill out the required information, including your website URL, language, and target audience.
  • Verify Ownership: Verify your website ownership by adding the AdSense verification code to your website or using alternative verification methods.
  • Wait for Review: After submitting your application, wait for the AdSense team to review your website. This process may take several days.


Getting your new website approved in Google AdSense requires careful planning and adherence to guidelines. By creating quality content, optimizing navigation and user experience, ensuring privacy policy and legal compliance, implementing responsive design, planning ad placement, and following the application process, you can increase your chances of approval. Remember to regularly monitor your website’s compliance with AdSense policies after approval to maintain a successful and monetized website.

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